Our heroes have arrived at a Pokémon Center on their way to Cyllage City, where Ash discovers the world of Pokévision—promotional videos that Trainers make to show off their Pokémon. They then upload their finished videos to an online viewing site, and after viewers vote for their favorites, the top ten videos are announced. Serena decides she wants to make a Pokévision video with Fennekin, and Bonnie wants to make a video with Dedenne. But since Dedenne isn’t her Pokémon, she decides to make a video starring Clemont as part of her ongoing quest to find him a wife, much to his chagrin.
Things get off to a rough start: Clemont is completely tongue-tied in front of the camera, so Bonnie agrees to say his lines while Clemont lip-syncs. But when Clemont produces one of his inventions, a video robot with mastery of all types of camera shots, things go very wrong indeed, and Serena and Fennekin are covered in soot after an equipment explosion! Luckily, the Pokémon Center has complete video editing capabilities plus an extensive wardrobe department.
Although Ash initially goes off on his own to do some special training for his upcoming Gym battle with Grant, he finally decides to help out with the videos, and production is again under way. At the same time, Team Rocket has been observing our heroes, and Meowth comes up with a plan to steal their Pokémon.
The “Pokévision Rocketeers” offer to do all the production for our heroes after the Pokémon Center’s equipment “mysteriously” breaks down. And of course, Jessie is in her element as an actress! But after they get their hands on Pikachu, Dedenne, and Fennekin, Jessie just wants to make more videos, totally ignoring Team Rocket’s initial plan. It isn’t long before our heroes locate the thieves, but after Pikachu and Dedenne escape, Fennekin is reluctant to cross a large puddle to safety for fear of getting dirty. Serena rushes to the rescue, strengthening the bond between her and Fennekin even more! All the Pokémon are safely returned, and Team Rocket is sent blasting off yet again.
Finally, it’s time to view the finished Pokévision videos, and Serena and Fennekin are cute as can be. However, Bonnie’s Pokévision video of Clemont doesn’t turn out exactly as planned, and Bonnie winds up the chaotic production by confessing, “That’s my big brother!”