Last updated May 25, 2018
Effective May 1, 2019
Cookies are small pieces of text that may be saved on your device when you view our website. We and other companies use unique identifiers in cookies to distinguish your device for a variety of purposes, including helping you navigate our website with ease, remembering your preferences and interests, and tracking your online activities over time and across different websites and online services.
Web beacons are small pieces of data often embedded in images on the pages of our websites and emails. These beacons may request information from our servers or third-party servers to allow download of content and information. Beacons may also be used to set and read cookies. We also use beacons in HTML emails to determine if you open emails or click on links in emails.
Device IDs are unique identifiers for your devices. We and others may collect and use device IDs for tracking activities and usage of our Services, such as how you use our mobile apps.
We may collect and store information (including personal information) locally on your device using local storage mechanisms. Local storage allows data to be stored across web browser sessions. We collect this information for customer support purposes and to send you more relevant marketing.
Third-party cookies and other technical methods used for analytics and advertising
Pokémon uses third parties that may also use their own cookies, web beacons, local storage, device IDs, and other tracking data to assist us with analytics and advertising. Some third parties, including advertisers and ad-related services, may also help us and others associate your activities across your browsers and mobile devices you use for retargeting, advertising, and ad measurement purposes. We and others may also use email tracking technologies to monitor the success of email marketing campaigns (for example, recording how many emails in a campaign were opened).
Blocking or Removing Cookies
As previously stated in the Privacy Notice, you can choose to block and/or remove all cookies and local storage.
You can do this through your browser (such as Mozilla Firefox or Internet Explorer) settings. If you remove or block cookies and local storage, you won't have access to many features that make your experience smoother and more personalized, and some of our Services may not function properly. Since certain opt-out preferences are also stored in a cookie in your browser (such as opt-outs from advertising companies), please note that if you remove all cookies, you will need to renew your opt-out choices. Some internet browsers may transmit “Do Not Track” signals. Because uniform standards for “Do Not Track” signals have not been adopted, our websites may not be aware of or process “Do Not Track” signals.