Welcome to the world of the Play! Pokémon Grassroots Program! This program provides commercial venues with everything they need to grow their Pokémon community and their Pokémon Trading Card Game business:
A way to keep regular customers of all ages coming back
An opportunity to help grow your community by becoming a destination for Pokémon fans
Access to branded assets, prize support, and tools to create an exciting play environment
Your first step is to sign up for a Pokémon Trainer Club (PTC) account and get a Play! Pokémon Player ID. If you don't already have a PTC account, please create one. Once you've signed up for the PTC, please contact us: include “Enable Store” in the subject line, and make sure the message includes your Play! Pokémon Player ID as well as your store's contact information.
Becoming a Play! Store for Pokémon means you are able to run a Pokémon League as well as several other events that are exclusive to Play! Stores, including Prerelease tournaments and more competitive events. Please note that if you are the owner of a store, you must contact us directly and include “Enable Store” in the subject line for your business to be considered for official Play! Store status.
Once your store has been approved, find out how anyone at your store can become an Organizer or a Judge via our Professor Program.
Play! Store Requirements
§1. Your location must be a commercial venue that qualifies as a retailer.
Business contact (full name)
Registration, business license, and/or VAT number
Has a cashier desk*
Has product shelving*
Has a store window*
Has exterior signage*
Open to the public during regular daytime hours
Sells Pokémon TCG booster packs from recent or older expansions
Sells Pokémon TCG theme decks from recent or older expansions
§2. You or a dedicated individual must be specified as the accountable representative of the commercial venue.
Business email address
(Alternatively, the business contact listed above may provide identity confirmation in writing.)
Successful application for an Organizer role with an active PTC account and Player ID
18 years of age or older
Ability to pass a background check (where required)
§3. Your commercial venue must comply with all the Terms & Conditions of participating in the Play! Pokémon Grassroots Program and must be a family-friendly business:
Venue is open to the general public
Play space is clean and well-lit*
Play space has seating for at least 8 players*
No demonstration of racism, political extremism, violence, or hate speech in the venue
No use of drugs within the venue and no consumption of alcohol in the play space
No advertising or displays featuring illegal activities in the venue
Venue does not sell firearms, tobacco, or nicotine products
Venue communicates and applies relevant laws to protect minors
*Photo is required for verification. (A link to an online resource that displays photos, i.e., a store webpage, is acceptable. Photos may also be included with applications.)
This information applies to Europe and South Africa only. Eligibility criteria may vary based on geographic region. This information is subject to change at any time. Please check back regularly for updates.