Last updated February 4, 2021
Cookies and similar tracking technologies
Cookies are small pieces of text that may be saved on your device when you view our website. We and other companies use unique identifiers in cookies to distinguish your device for a variety of purposes, including helping you navigate our website with ease, remembering your preferences and interests, and tracking your online activities over time and across different websites and online services.
Web beacons are small pieces of data often embedded in images on the pages of our websites and emails. These beacons may request information from our servers or third-party servers to allow download of content and information. Beacons may also be used to set and read cookies. We also use beacons in HTML emails to determine if you open emails or click on links in emails.
Device IDs are unique identifiers for your devices. We and others may collect and use device IDs for tracking activities and usage of our Services, such as how you use our mobile apps. When you use our mobile apps, unique identifiers associated with your device (such as the device ID and IP address), your activity within the app, and your network location may be recorded. This information may be used to analyze, improve, and customize digital services.
We may collect and store information (including personal information) locally on your device using local storage mechanisms. Local storage allows data to be stored across web browser sessions. We collect this information for customer support purposes and to send you more relevant marketing.
Third-party cookies and other technical methods used for analytics and advertising
Pokémon uses third parties that may also use their own cookies, web beacons, local storage, device IDs, and other tracking data to assist us with analytics and advertising. Some third parties, including advertisers and ad-related services, may also help us and others associate your activities across your browsers and mobile devices you use for retargeting, advertising, and ad measurement purposes. We and others may also use email tracking technologies to monitor the success of email marketing campaigns (for example, recording how many emails in a campaign were opened).
Below is a detailed list of the cookies and similar tracking technologies we use on our website. Our website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. You can opt out of each cookie category (except strictly necessary cookies) by clicking on the “Manage Cookie Settings” button:
We classify cookies and similar tracking technologies in the following categories:
Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.
Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and we will not be able to monitor its performance.
Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store personal information directly, but they will uniquely identify your browser and internet-enabled device. If you do not allow these cookies, you will experience less targeted advertising.
|CASTGC; JSESSIONID; com.pokemon.cas.web.servlet.i18n.CustomLocaleResolver.LOCALE||Auth||session|
|__cf_bm||Cloudflare bot management||a few seconds|
|_c||existing cookie banner||1 year|
|csrftoken||pokemon.com Form Protection||1 year|
|django_language||pokemon.com Locale||1 year|
|gpv_pn; s_invisit; s_ppn||Analytics - Adobe||a few seconds|
|s_cc; s_ppv; s_ppvl||Analytics - Adobe||session|
|s_nr; s_vnum||Analytics - Adobe||1 year|
|s_fid; s_vi_wdhjcbq; s_vi_xxkgexxzgl||Analytics - Adobe||2 years|
|__utmb; __utmt; _gat_UA-; _gat_UA-625471-2; _gid||Analytics - Google||a few seconds|
|__utmc||Analytics - Google||session|
|__utmz||Analytics - Google||5 months|
|__utma; _ga||Analytics - Google||2 years|
|bb_lastactivity; bb_lastvisit||Forums||1 year|
|_gat_UA-; _gat_UA-nnnnnnn-nn; ga-client-id||a few seconds|
|GPS; SSID; YSC||Google - YouTube||a few seconds|
|VISITOR_INFO1_LIVE||Google - YouTube||5 months|
|_sdsat_businessUnit; _sdsat_Internal/External; _sdsat_Language||PokemonTV||2 years|
|eVar40||Functionality||a few seconds|
|YPF8827340282Jdskjhfiw_928937459182JAX666||support.pokemon.com||a few seconds|
|pokemon-leaderboards-championship; pokemon-leaderboards-op; pokemon-leaderboards-tcgo||User Settings||1 year|
|__zlcid; _zendesk_authenticated||Zendesk||a few seconds|
|_help_center_session; _zendesk_session; _zendesk_shared_session||Zendesk||Session|
|IDE; test_cookie||doubleclick||a few seconds|
|_utmv#########||a few seconds|
Blocking or Removing Cookies
As previously stated in the Privacy Notice, you can choose to block and/or remove all cookies and local storage.
You can do this through your browser (such as Mozilla Firefox or Internet Explorer) settings. If you remove or block cookies and local storage, you won't have access to many features that make your experience smoother and more personalized, and some of our Services may not function properly. Since certain opt-out preferences are also stored in a cookie in your browser (such as opt-outs from advertising companies), please note that if you remove all cookies, you will need to renew your opt-out choices. Some internet browsers may transmit “Do Not Track” signals. Because uniform standards for “Do Not Track” signals have not been adopted, our websites may not be aware of or process “Do Not Track” signals.
Changes to this Cookie Notice
We will occasionally update this Cookie Notice to reflect changes in our practices and services. When we post changes to this Cookie Notice, we will revise the “Last updated” date at the top of this Cookie Notice. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Notice or any of our other policies.
If you have any questions in relation to this Cookie Notice, please contact us:
The Pokémon Company International, Inc.
Attn.: Data Protection Officer
10400 NE 4th Street, Suite 2800
3rd Floor Building 10, Chiswick Park